Ducati Hospitality

Be Wiser PBM Ducati

After a number of years in the World Superbike and MotoGP Championships, the team returned to the MCE Insurance British Superbike Championship full time in 2014. The MSVR-organised series is the most prestigious and competitive domestic series in the world attracting some of the best teams, bikes and riders in the sport.

In 2016 the most successful rider in the series’ history, Shane ‘Shakey’ Byrne, added to his fourth title he won for the team in 2014 to take record breaking fifth title. The achievement was even more astonishing as the team had returned to Ducati and managed to not only develop a new bike but win the title with the Ducati Panigale. Byrne will again be partnered by promising Ulster rider Glenn Irwin, Irwin is a triple Irish champion and former British Supersport Cup champion finished a creditable 12th in his rookie season securing two podiums.

Both Byrne and Irwin will continue to race under the Be Wiser Insurance banner following last year’s association between the leading insurance brand and Paul Bird’s team.